Television advertising has evolved alongside television programming and viewership. Better targeting and measurable results are available at a lower cost than old-model advertising on outmoded formats.
Better Targeting
L.C.T.V. combines the classic experience of television advertising with the ability to match your ad to the right viewers — a service once available only to online advertisers.
Just as viewers have become more discerning, devoting time only to their preferred content and on their preferred schedules, advertisers have gained the ability to ensure that ads are seen by those viewers who are most likely to use their products and services. This targeting gives you the flexibility to create ads that will appeal to your customers and ensures that maximum attention is given to your ads.
Measurable Results
Because L.C.T.V. results are measurable, you will know exactly how, and how much, your business grew as a result of your first campaign with L.C.T.V.
On average, campaigns that use targeted advertising have:
- 50% more brand awareness
- 30% more customer consideration
- 40% more intent to purchase
When you invest in a campaign with L.C.T.V. you will know how your money was spent and what results were achieved. We will show you how your campaign changed customer behavior, putting you in a position of confidence as you continue to grow your business.
Lower Cost
Lower cost is built into the L.C.T.V. experience, which typically costs 50%-75% less than traditional television advertising.
You don’t have to choose between an effective, authoritative campaign and a budget-friendly one. The best strategy is to spend every dollar wisely, placing your high-quality ads where they will reach your desired viewers.
At L.C.T.V, we know that the high-cost/low-effectiveness model that is, unfortunately, still in use by some ad agencies, is not what your business needs today. We are committed to providing better results at a lower cost.
Why L.C.T.V.?
Aided by the growth of streaming services, television is in a new golden age. Viewers are hooked on high-quality, award-winning content that matches their interests and can be accessed on any schedule — even as network and cable viewership decline. From an advertising perspective, this shift presents enormous opportunity, as lower-cost modes of television advertising are, now, the most effective.
L.C.T.V. recognizes that when lower-cost methods can be shown to be the most effective, they are, invariably, the best choice. Viewers no longer wish to pay higher prices for less choice, and neither do smart businesses seeking to grow through effective television advertising.
Simply put, L.C.T.V. can help you grow your business, reach customers, and secure your place as industry leader in the most effective way possible.